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Call it whatever you like: Personal brand, career brand, or professional reputation. Here’s how to build it

27 0
07.04.2026

Call it whatever you like: Personal brand, career brand, or professional reputation. Here’s how to build it

In today’s workplace, it’s more important than ever to be sure your work doesn’t go unseen.

[Image: Master1305/Adobe Stock]

Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership.

In a workplace increasingly defined by hybrid schedules, crowded digital channels, and shifting norms around visibility, being “good at your job” is no longer enough to ensure your work is recognized. Many........

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