This clever road sign in Austin will compliment you only if you’re a good driver

The carrot-instead-of-stick approach for an an insurance company activation brought a smile to motorists’ faces.

[Photo: courtesy Lemonade/Cash Studio]

Research has found that at least one kind of negative messaging on roadway signage can actually increase crashes. One insurance company is taking the opposite approach with a new activation.

New York City-based Lemonade created “The Slow Sign,” a digital sign that........

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