The midterms’ biggest branding trend? Centrism

With majority parties more unpopular than ever, some candidates used the midterm elections to look as nonpartisan as possible.

[Photo: Christopher Lee/Bloomberg/Getty Images]

When Griffin Glaze, a graphic designer, got the job to design James Talarico’s campaign branding, she had just 10 days to do it. Talarico, a Texan who is running for a seat in the U.S. Senate, wanted something that looked unique and nonpartisan.

“A lot of what they were looking for was something that felt different,” Glaze tells Fast........

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