Mayor Mamdani just hired a bunch of ‘grocery store nerds’ to design NYC’s city-owned markets

The agencies behind Graza, Stillers, and more will give the municipal stores an appetizing new look. And yes, there will be merch.

New York City Mayor Zohran Mamdani attends a news conference on April 14, 2026, to announce La Marqueta in East Harlem as the future site of one of the five city-run grocery stores. [Photo: Spencer Platt/Getty Images]

A consortium of designers, branding professionals, and grocery experts have been named to design a visual identity for New York City’s municipal grocery stores. Their goal? To make something that looks authentically New York.

New York........

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