Major League Baseball’s new look pays homage to the sport’s history

To build out a new font book for MLB, the branding and design agency behind the league’s refreshed visual identity drafted its own all-star team of type designers.

[Image: Mother Design/MLB]

Major League Baseball has a new look, courtesy of an all-star lineup of type designers.

In 2020, after MLB moved to its new headquarters in New York City, it reached out to Mother Design, the branding and design agency behind work for brands like Cadillac, Tripadvisor, and the scented water bottle Air Up. The........

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