Why McLaren is hyping AI on its Formula 1 car

The team’s Google Gemini livery at the British Grand Prix highlights a broader shift in F1, where AI tools are becoming part of how teams chase speed off the track.

Formula 1 has always been a sport of speed, precision, and marginal gains. Behind every driver is a sprawling operation of engineers, strategists, designers, and factory teams looking for tiny advantages wherever they can find them. That has made F1 an attractive proving ground for technology companies, including a growing number of AI firms now working with teams across the grid.

The McLaren Mastercard Formula 1 Team, the second-oldest team in the sport, is one example. Ahead of this year’s British Grand Prix, McLaren is unveiling a........

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