Mukbangers are answering the age-old question, ‘Who is keeping Long John Silver’s in business?’

The fish chain is having an unlikely moment of stardom on social media.

[Collage: FC. Source Images: JHVEPhoto/Adobe Stock, Long John Silver’s, @eateatwithkeysh/Instagram, @peter.elenes/Instagram, @thatbigbackkyle/Instagram, @hungryforkelsey/Instagram]

Long John Silver’s, the nautical seafood purveyor, has a fresh wind in its sails—and it’s (mostly) thanks to Instagram Reels. 

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