Lukas Bentel created Mschf’s Big Red Boot. Now, he’s striking out on his own

An exit interview with the guy who wrote the playbook to commanding the internet’s attention.

In 2024, Lukas Bentel helped pull off a heist at the Metropolitan Museum of Art. Sort of.

Bentel is a cofounder of the iconic Brooklyn-based art collective Mschf and, until recently, served as its chief creative officer. After nearly eight years with the brand, he’s........

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