A Rosie Assoulin dress for $50? Target’s collab magic might be working again

The megaretailer is doubling down on its design ambitions with a slate of cool fashion collabs.

This weekend, Rosie Assoulin will do something she’s hasn’t done in 14 years of running her namesake label: sell a dress for under $50. The award-winning designer—a red-carpet favorite of Rihanna, Beyoncé, and Karlie Kloss for her sculptural silhouettes and joyful, saturated colors—is collaborating with Target on a collection of dresses, matching sets, handbags, and sandals.

Collaborations are nothing new for Target. The retailer practically pioneered the high-low designer collab, spending the early 2010s partnering with runway darlings like Rodarte, Proenza........

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