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The Wellness Trap: Why Our Obsession With Health Is Making Us Sick

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18.02.2026

The Wellness Trap: Why Our Obsession With Health Is Making Us Sick

I build wellness brands for a living, and I’ve watched health become a second job. Here’s the reset that makes it lighter and more effective.

By Elisette Carlson | edited by Micah Zimmerman | Feb 18, 2026

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Key Takeaways

What started as “self-care” has become self-surveillance. We have turned wellness into a performance sport, one more arena where we can win or fail.

Wellness used to feel like a competitive advantage, an edge to help us show up clearer, calmer and more energized. I was all-in on the routines, the learnings and the little upgrades that made me feel like I was investing in my future.


© Entrepreneur