Keith Gerein: Big money led to big disappointment in Edmonton's city council election We all know that wealth doesn’t guarantee wins, but usually there is a reasonably strong correlation. Except that didn’t happen last fall, when the campaign that spent by far the most was defeated by a Knack campaign with less than one-sixth of the resources.
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Keith Gerein: Big money led to big disappointment in Edmonton's city council election
We all know that wealth doesn’t guarantee wins, but usually there is a reasonably strong correlation. Except that didn’t happen last fall, when the campaign that spent by far the most was defeated by a Knack campaign with less than one-sixth of the resources.
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Campaign game-planning, stick-handling of issues, attack strategies, pressure tactics — these things are ultimately for analytical wonks, whereas most people only care who gets the most votes.
And that is perhaps how Mayor Andrew Knack and several city councillors may want to look at last year’s unusual Edmonton municipal election, in which spending power and vote generation did not particularly align.
Obviously we all know that wealth doesn’t guarantee wins — sometimes it can even be seen as a vice — but usually there is a reasonably strong correlation, as money can buy a lot of ads, name recognition and sophisticated campaign help. That’s typically been the pattern in........
