The broadcaster and podcast host has launched a fresh campaign against the development after plans for the scheme were finally submitted by Norwich Apex Ltd for land in Keswick.

In an Instagram video viewed by thousands, Mr Humphrey branded the proposals "absurd" and warned local communities would be left to "pay the price".

South Norfolk Council received plans for the 150MW data centre, off Ipswich Road, opposite the Tesco Harford Bridge superstore, last week.

Jake Humphrey's Instagram video on plans for the data centre on the outskirts of Norwich (Image: Instagram/Jake Humphrey)

The two-storey facility would include 72 cooling units on its rooftop and be able to power the equivalent of 50,000 kettles at once.

The land targeted for the development already has permission for an industrial park to........

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