menu_open Columnists
Tatiana Sataua

Tatiana Sataua

Fortune

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

‘We like to be first to be second’: How True Religion’s CEO is rebuilding the denim brand for Gen Z and millennials

Michael Buckley has remade the early-2000s premium-denim label with $59 jeans, bedazzled everything, and concerts.

yesterday 10

Fortune

Tatiana Sataua

‘I’m a millionaire, and I proudly rent’: Mrs. Dow Jones says the American Dream needs a rethink

Haley Sacks says homeownership shouldn’t define financial success as younger Americans rethink the milestones they inherited.

friday 6

Fortune

Tatiana Sataua

‘Grow the damn economy’: Billionaire Ken Griffin warns Trump made a mistake cutting taxes as the national debt tops past $40 trillion

The Republican megadonor says Washington lacked room to renew tax cuts after pandemic spending, while criticizing Trump’s tariffs.

21.10.2026 40

Fortune

Tatiana Sataua

In-N-Out keeps delivery off the menu, but its fans are paying extra to get it anyway

Taskrabbit told Fortune the burger chain accounts for about half of its fast-food pickup requests in L.A. and Orange County.

21.10.2026 7

Fortune

Tatiana Sataua

Steven Bartlett started ‘The Diary of a CEO’ with a $100 microphone. Now he says it’s on track for $60 million in annual revenue

The podcast host says he rejected a deal that would have meant more ads and leaving YouTube. Now his business extends beyond sponsorships.

20.10.2026 6

Fortune

Tatiana Sataua

An AI agent sent a stranger to a man’s house without telling him—and exposed the privacy risks of AI assistants

Meta's Muse shared a seller's home address and arranged a pickup without his knowledge, raising questions about how much access AI agents should have.

19.10.2026 7

Fortune

Tatiana Sataua

Meet a 23-year-old millionaire who canceled his plan to move to San Francisco because of a billionaire tax he might never have to pay

Ohio-based founder Emil Barr fears broader wealth taxes could follow. It's an "anti-entrepreneurial" attitude, he told Fortune. Jensen Huang...

14.10.2026 100

Fortune

Tatiana Sataua

Election odds are coming to your TV this fall. 60% of Americans oppose betting on elections

Networks are adding prediction-market prices to their midterm coverage, a new Reuters/Ipsos poll shows most of the public draws a line at wagering on...

12.10.2026 3

Fortune

Tatiana Sataua

Inside the rage retreats where women pay up to $4,500 to get in touch with their anger

Organizers say the work goes beyond screaming, helping women recognize boundaries and respond to anger when they return home.

11.10.2026 20

Fortune

Tatiana Sataua

Chick-fil-A is keeping humans at the drive-thru while McDonald’s tests AI ordering and defends a separate pricing algorithm in court

AI could ease restaurant workloads—or create new headaches. The stakes reach from getting orders right to how menu prices are determined.

09.10.2026 10

Fortune

Tatiana Sataua

‘The gap was not the awareness’: The company phishing trainings you loathe aren’t enough when nearly 1 in 4 security pros say their MFA is optional

Most security pros surveyed call their company secure, yet 44% say an AI-driven phishing attack got through last year.

09.10.2026 30

Fortune

Tatiana Sataua

Justin Casse passed on the family training business over 4:30 a.m. wake-ups. Now he owns stakes in about 100 racehorses across six countries

Casse built a global business spotting future champions—and learned that even the best judgment can’t guarantee a winning investment.

07.10.2026 10

Fortune

Tatiana Sataua

Patagonia’s CEO is worried about political apathy—so the company offered 112,000 people $100 to help 3 friends plan to vote

The $11.2 million incentive disappeared in four days. Researchers say a friend’s nudge could help turn environmental concern into votes.

06.10.2026 200

Fortune

Tatiana Sataua

Gen Z can’t control the future, so they’re paying witches and tarot readers to make it feel more manageable

A fragmented $2.3 billion industry is turning tarot, astrology, and spell work into personalized guidance for an uncertain generation.

04.10.2026 250

Fortune

Tatiana Sataua

A Clippy marketing moment with Muse: ‘Meta has given AI a cute face’

As AI companies ask users to hand over their inboxes and credit cards, they're betting a friendly mascot can close the trust gap.

02.10.2026 250

Fortune

Tatiana Sataua

Singapore is tapping a Nobel-winning formula to help its useless singles get dates

FirstDate offers one potential match at a time, testing whether fewer choices can help singles build a connection.

01.10.2026 20

Fortune

Tatiana Sataua

Gen Z is the most likely generation to use AI for learning—but 57% say they struggle to apply what they learn

Chatbots can help new hires get up to speed, but a survey suggests the human side of learning at work still matters.

01.10.2026 20

Fortune

Tatiana Sataua

Proteinmaxxing shows a ‘meaningful shift’ in how Gen Z takes supplements versus baby boomers, new survey shows

Young shoppers are putting protein into more parts of their diet, from powders and bars to cereal and soda.

29.09.2026 10

Fortune

Tatiana Sataua

He washed dishes beneath BlackRock’s headquarters, landed his dream job there—then quit to build his family’s restaurant empire

The 30-year-old now employs 300 people and works seven days a week. “I’ve never been more stressed,” he says.

26.09.2026 150

Fortune

Tatiana Sataua

The return of nostalgia is bringing back Toys “R” Us as it opens 120 stores, nine years after bankruptcy

Adult collectors are helping drive a toy boom, but the new stores are smaller than the ones shoppers remember.

24.09.2026 20

Fortune

Tatiana Sataua

Employer health costs are set to jump the most since 2003—and even health care workers are struggling to afford care

As premiums climb, medical practices must decide whether to absorb the increase, charge workers more, or cut health benefits.

23.09.2026 30

Fortune

Tatiana Sataua

Walmart’s new pricing patents spark fears of surveillance: ‘Are they going to charge you a different price if they know who you are?’

Walmart’s pricing patents have raised fears of personalized prices. Two experts say they describe pricing items, not people.

22.09.2026 10

Fortune

Tatiana Sataua

The bank account says no while the Europe group chat says YOLO. Gen Z is cutting spending—but not on little treats and last-minute trips

Even as everyday costs pile up, Gen Z is making room for what feels worth it.

20.09.2026 20

Fortune

Tatiana Sataua

Card companies are on a ‘land grab’ to set the standards for AI shopping, even as consumers aren’t yet comfortable handing over purchases to a bot

Cardholders can set spending limits, but just 7% of surveyed fashion shoppers would let AI make purchases without approval.

18.09.2026 20

Fortune

Tatiana Sataua

Oil is back above $100—but economists say that number isn’t the real threat to the U.S. economy

Gas takes up less household income than it once did, but record diesel prices and refinery shortages could still curb spending.

17.09.2026 10

Fortune

Tatiana Sataua

America has lost 200 malls since 2008. Now the survivors are becoming Gen Z hangouts

Mall values are up 13% as top properties trade department-store dependency for food, fitness, entertainment, and apartments.

16.09.2026 90

Fortune

Tatiana Sataua

Bernie Sanders says if AI is coming for workers, it should bring a four-day workweek with it

Bernie Sanders and Mark Takano want AI productivity gains to help deliver a 32-hour workweek without cuts to workers’ weekly pay or benefits.

15.09.2026 10

Fortune

Tatiana Sataua

OpenAI’s Sam Altman says Paul Graham’s Y Combinator taught him how to govern, not rule: ‘We won’t get every decision right’

The OpenAI CEO says his years running the startup accelerator prepared him to balance pressure from investors, governments and the wider AI industry.

14.09.2026 20

Fortune

Tatiana Sataua

Technology can help people sound fluent in a language, but proficiency still requires human interaction, expert says

Apps and AI can teach vocabulary and smooth an exchange, but proficiency depends on what someone can do when the script runs out.

12.09.2026 30

Fortune

Tatiana Sataua

Meta built an AI that can shop for you. The problem is that most people don’t want AI spending their money

Muse can browse, choose and check out on a shopper’s behalf, but most consumers say they don’t trust AI enough to spend their money.

11.09.2026 50

Fortune

Tatiana Sataua

Hollywood’s ‘new business model’ comes into view as Gen Z shows a moviegoing taste that combines ‘fast food and fine dining’

Theaters sold nearly 249 million fewer tickets than in 2019 but still set a $4.7 billion summer record. It’s not 2019 anymore.

09.09.2026 20

Fortune

Tatiana Sataua

Cutting the cord was supposed to save money. Eight streaming services now cost a combined $139 a month

Choosing ads wherever possible still costs nearly $90 a month, leaving households to chase bundles, cancel subscriptions and rotate services.

09.09.2026 30

Fortune

Tatiana Sataua

Restaurants have been serving up fake food ads for decades—AI slop is just the latest special

Generative AI gives restaurants a cheap alternative to food photography, but customers may prefer an imperfect photo of a meal that actually existed.

06.09.2026 30

Fortune

Tatiana Sataua

Job seekers are waiting for the ‘September Surge.’ Economists say there’s something behind the hype and explain why it’s a good time to apply

There are real seasonal patterns behind the September hiring hype, but more job postings don’t necessarily mean faster hiring.

05.09.2026 40

Fortune

Tatiana Sataua

USS Lincoln sailors finally hit dry land in Thailand after a record 264 straight days at sea

The carrier’s lengthy Middle East deployment raised concerns about crew mental health and food shortages.

03.09.2026 20

Fortune

Tatiana Sataua

Tim Cook stepped down as Apple CEO, but the ‘Trump whisperer’ isn’t going anywhere

Cook is giving up Apple’s top job, but his years navigating Trump, tariffs and China are still valuable enough for the tech giant to keep him close.

03.09.2026 40

Fortune

Tatiana Sataua

‘If you can’t beat ’em, eat ’em’: Italy is turning its hated invasive crab into a multimillion-dollar business

After revenues plunged 75% amid the crab invasion, one fishing cooperative expects $23 million in sales this year, mostly from crab.

02.09.2026 20

Fortune

Tatiana Sataua

Gen Z can’t figure out how to talk to their millennial and Gen X bosses—and it’s becoming a workplace crisis

From email etiquette to office jargon, the unwritten rules of workplace communication are getting harder to read across generations.

02.09.2026 40

Fortune

Tatiana Sataua

America’s high school graduating class is projected to shrink 13%. Colleges are already feeling the squeeze

Rising costs and steep tuition discounts are squeezing college budgets just as the pool of prospective students begins to shrink.

31.08.2026 10

Fortune

Tatiana Sataua

This Gen Xer spent 28 years in a cubicle and never made more than $70,000. At 59, she made $500,000 in the creator economy

Some creators are finding their age can be an advantage as brands try to reach older consumers.

31.08.2026 80

Fortune

Tatiana Sataua

America’s Mediterranean lunch bowl is booming as NAYA races toward 200 restaurants

Mediterranean fast casual grew 16% last year, and NAYA’s founder is betting the boom can carry his Lebanese chain from 48 locations to 200.

30.08.2026 80

Fortune

Tatiana Sataua

Zohran Mamdani’s business council includes the CEOs of Chobani and Etsy. But Wall Street and Big Tech turned him down

The New York City mayor got 15 business leaders to join his new council, but some of New York’s biggest corporate names are absent.

27.08.2026 20

Fortune

Tatiana Sataua

ChatGPT can now search years of your texts—but security experts are most worried about the people who never opted in

One person can give the AI access to years of conversations without anyone else in those threads granting permission.

26.08.2026 20

Fortune

Tatiana Sataua

Instagram is like a digital cigarette and box of chocolates that ‘encourages gluttony.’ How do you fix that?

“The algorithms change the whole nature of it, and that’s where my chocolate metaphor went awry,” safety advocate Larry Magid told Fortune.

26.08.2026 50

Fortune

Tatiana Sataua

Parents cough up thousands decorating their kids’ dorms even as total college costs hit six figures a year

Families are projected to spend a record $14 billion furnishing college dorms and apartments this year.

24.08.2026 20

Fortune

Tatiana Sataua

Meet the sisters who got dumped by their landlords and were down to their last £15,000 before they built an £8 million business

“There were a lot of tears,” Annabel Lui said, recalling that she and her sister talked for 15 hours about what to do. Their dad said "over my...

22.08.2026 30

Fortune

Tatiana Sataua

Amazon, Uber, DoorDash, and Walmart are taking the delivery wars to the skies

After years of experiments and setbacks, some of America’s biggest delivery companies are racing to make drones mainstream.

21.08.2026 30

Fortune

Tatiana Sataua

Gen Z forced to rewrite the American Dream in the ‘Great Postponement’: Fixer-uppers, side hustles and doing life out of order

"We've not seen challenges in terms of affordability like this in more than a generation," said Wharton professor Susan Wachter.

20.08.2026 50

Fortune

Tatiana Sataua

Meta faces a $1.4 trillion threat that could mean ‘turning in the keys and walking away’—but the stakes of the case reach across tech

The $1.4 trillion figure may be unlikely, but the case could give states a new way to challenge how social media platforms are designed.

20.08.2026 40

Fortune

Tatiana Sataua

The IRS is scrutinizing how UnitedHealth moved money through foreign subsidiaries—and whether it underpaid taxes

The agency wants to raise the health giant's taxable income for four straight years. Neither side will say how much is at stake.

19.08.2026 40

Fortune

Tatiana Sataua