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Tatiana SatauaFortune |
Young shoppers are putting protein into more parts of their diet, from powders and bars to cereal and soda.
The 30-year-old now employs 300 people and works seven days a week. “I’ve never been more stressed,” he says.
Adult collectors are helping drive a toy boom, but the new stores are smaller than the ones shoppers remember.
As premiums climb, medical practices must decide whether to absorb the increase, charge workers more, or cut health benefits.
Walmart’s pricing patents have raised fears of personalized prices. Two experts say they describe pricing items, not people.
Even as everyday costs pile up, Gen Z is making room for what feels worth it.
Cardholders can set spending limits, but just 7% of surveyed fashion shoppers would let AI make purchases without approval.
Gas takes up less household income than it once did, but record diesel prices and refinery shortages could still curb spending.
Mall values are up 13% as top properties trade department-store dependency for food, fitness, entertainment, and apartments.
Bernie Sanders and Mark Takano want AI productivity gains to help deliver a 32-hour workweek without cuts to workers’ weekly pay or benefits.
The OpenAI CEO says his years running the startup accelerator prepared him to balance pressure from investors, governments and the wider AI industry.
Apps and AI can teach vocabulary and smooth an exchange, but proficiency depends on what someone can do when the script runs out.
Muse can browse, choose and check out on a shopper’s behalf, but most consumers say they don’t trust AI enough to spend their money.
Theaters sold nearly 249 million fewer tickets than in 2019 but still set a $4.7 billion summer record. It’s not 2019 anymore.
Choosing ads wherever possible still costs nearly $90 a month, leaving households to chase bundles, cancel subscriptions and rotate services.
Generative AI gives restaurants a cheap alternative to food photography, but customers may prefer an imperfect photo of a meal that actually existed.
There are real seasonal patterns behind the September hiring hype, but more job postings don’t necessarily mean faster hiring.
The carrier’s lengthy Middle East deployment raised concerns about crew mental health and food shortages.
Cook is giving up Apple’s top job, but his years navigating Trump, tariffs and China are still valuable enough for the tech giant to keep him close.
After revenues plunged 75% amid the crab invasion, one fishing cooperative expects $23 million in sales this year, mostly from crab.
From email etiquette to office jargon, the unwritten rules of workplace communication are getting harder to read across generations.
Rising costs and steep tuition discounts are squeezing college budgets just as the pool of prospective students begins to shrink.
Some creators are finding their age can be an advantage as brands try to reach older consumers.
Mediterranean fast casual grew 16% last year, and NAYA’s founder is betting the boom can carry his Lebanese chain from 48 locations to 200.
The New York City mayor got 15 business leaders to join his new council, but some of New York’s biggest corporate names are absent.
One person can give the AI access to years of conversations without anyone else in those threads granting permission.
“The algorithms change the whole nature of it, and that’s where my chocolate metaphor went awry,” safety advocate Larry Magid told Fortune.
Families are projected to spend a record $14 billion furnishing college dorms and apartments this year.
“There were a lot of tears,” Annabel Lui said, recalling that she and her sister talked for 15 hours about what to do. Their dad said "over my...
After years of experiments and setbacks, some of America’s biggest delivery companies are racing to make drones mainstream.
"We've not seen challenges in terms of affordability like this in more than a generation," said Wharton professor Susan Wachter.
The $1.4 trillion figure may be unlikely, but the case could give states a new way to challenge how social media platforms are designed.
The agency wants to raise the health giant's taxable income for four straight years. Neither side will say how much is at stake.
Peltz spent two decades helping shape Wendy's into the burger conglomerate it is today. Now he's considering buying the rest of the struggling chain.
Nearly 19 million eggs linked to a 98-person salmonella outbreak now carry the FDA's highest-risk classification. Some may still be in fridges.
Amy Prosenjak spent 20 years scaling Oregon's biggest wine business. Now she's producing less and following the consumer.
Traditional living is drawing younger consumers and becoming big business as creators turn old-fashioned skills into modern commerce.
Online dating is betting on fewer swipes, better matches and more real-life experiences to win over Gen Z.
There's no AI behind ChatTJB, just a former Google employee and soon, more than 10,000 volunteers answering strangers' questions in his place.
Their advisers said building a laundromat from scratch was a mistake. Ireland McCaughey and Ben Razin knew they could prove them wrong.
Secondhand apparel is on track to hit $393 billion by 2030—and brands no longer want eBay and Poshmark collecting all of it.
Musk said the rocket scientist behind SpaceX’s reusable rockets gives the company an edge in building AI data centers as rivals race to expand...
As loneliness and screen fatigue grow, a new kind of gathering space is booming—one built on curiosity instead of caffeine.
"I was shocked!" Pieter de Vries of Haarlem told Fortune. He said several other Dutch antiquarian booksellers received the same request.
Gen Z isn't just waiting in line. Thorstein Veblen would have recognized exactly what they're doing.
It highlights a new privacy challenge for Meta: not in the data that it collects, but how people use its AI glasses in public.
From Broadway drawings to free sports tickets, lotteries distribute scarce experiences. One economist says they reveal demand.
"A font isn't a brand," says Metaforce consultant Allen Adamson. Meanwhile, Gen Z is letting the memes fly.
The New York mayor's proposal would require landlords, brokers and listing platforms to disclose AI-generated or digitally altered rental photos.
Fans looking to avoid paying for World Cup broadcasts are fueling a booming black market for stolen streaming accounts worth nearly $220 million,...
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