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Stéphane Jg Girod

Stéphane Jg Girod

Fast Company

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Luxury’s Growth Problem: Can Rarity and Sustainability Restore Its Appeal?

After decades of expansion and steep price increases, luxury faces a crisis of perceived value. Rebuilding its appeal will require more than...

30.10.2026 10

Observer

Stéphane Jg Girod

True rarity, short supply chains, and made-on-demand models: What today’s luxury brands can learn from the pre-1990s

Big luxury has become its own worst enemy because it’s a prisoner of its current playbook.

22.10.2026 10

Fast Company

Stéphane Jg Girod