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Reid Litman

Reid Litman

Fortune

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How fandom became culture’s power center — and a blueprint for Gen Z’s economic influence

Fandoms sit at the intersection of identity, influence, and spending. Three dynamics explain their accelerating economic power.

21.02.2026 30

Fortune

Reid Litman

The old system failed Gen Z. We should listen to them for a change

College hasn’t kept up and corporate cost-cutting and the rapid expansion of AI are also forcing Gen Z towards new economic models.

09.08.2025 30

Fortune

Reid Litman