menu_open Columnists
Eugene Y. Chan

Eugene Y. Chan

The Conversation

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Why Gen Z and millennial consumers feel disillusioned — and how they can drive real change

Why Gen Z and millennial consumers feel disillusioned — and how they can drive real change

Political consumerism — the act of buying or boycotting products for political or ethical reasons — is on the rise among younger generations.

yesterday 1

The Conversation

Eugene Y. Chan

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.

26.06.2025 3

The Conversation

Eugene Y. Chan

Blind box toys are booming: Are they just child’s play or something more concerning?

They may look like innocent collectibles, but blind box toys tap into powerful psychological mechanisms that, concerningly, keep people coming back...

01.06.2025 8

The Conversation

Eugene Y. Chan