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Ben WintnerFast Company |
When products work for people with the most constraints, they tend to work better for everyone.
Most products are designed for ideal conditions, but those conditions rarely exist.
The difference shows up not in features, but in the small moments that define real use.
Design has optimized for the moment of purchase, not the reality of use.
In the next era of retail, the winners will be the ones who reduce friction across the full spectrum of human experience.
People avoid products that signal limitation, but they shouldn’t.
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