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An ‘epic fail’ by McDonald’s turned into a marketing win

103 0
15.03.2026

In a video, Chris Kempczinski sits in what appears to be a workplace break room — faux marble table, nondescript blond-wood cabinets, acoustic tiles on the ceiling. In front of him is that staple of break room lunches: the McDonald’s burger and fries. Like the room, Kempczinski is tidy and ordinary-looking in a V-neck sweater and collared shirt.


© Washington Post