An ‘epic fail’ by McDonald’s turned into a marketing win
In a video, Chris Kempczinski sits in what appears to be a workplace break room — faux marble table, nondescript blond-wood cabinets, acoustic tiles on the ceiling. In front of him is that staple of break room lunches: the McDonald’s burger and fries. Like the room, Kempczinski is tidy and ordinary-looking in a V-neck sweater and collared shirt.
