Trade rumors are not new or unique to the NBA. In fact, the MLB trade deadline is over 100 years old. What is new is online betting markets that allow gamblers to bet on whether those trade rumors are true, and players who can start those rumors, all while taking an ownership stake in the online gambling platform.

This past January, days before the NBA’s Feb. 5 trade deadline, ESPN reported that Milwaukee Bucks power forward Giannis Antetokounmpo, a two-time NBA MVP of the year, was considering leaving Milwaukee for either the Golden State Warriors, Miami Heat, Minnesota Timberwolves, or New York Knicks. The Bucks did win an NBA title in 2021, but have a losing record this season. Antetokounmpo is 31 years old and at the end of his contract, making his long-term future with the Bucks uncertain.

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Shortly after the report went live, the prediction market platform Kalshi began posting on the social media........

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