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Why “neighborism” is having a moment

After decades of social isolation, people are realizing proximity is a resource.

For years, the internet sold us the idea that connection doesn’t have to be local to be meaningful. Your people could live anywhere: in a Discord server, a group chat of far-flung friends, or a TikTok comment section. Geography was optional.

Now, more people are turning toward the ones physically closest to them: the neighbor down the block, the parent from the playground, the person whose wifi shows up in your network list. It’s not just about wanting connection; folks are looking for support. Childcare is expensive. Rent and groceries are high. Climate emergencies are more frequent. For many Americans, the difference between stability and crisis comes down to whether someone nearby can help.

Call it neighborism: the growing practice of treating proximity as a resource. Increasingly, digital tools aren’t replacing local relationships — they’re helping activate them.

Sometimes it looks small: introducing yourself to the people on your floor, starting a group chat for your building or block, sharing babysitters, watering a neighbor’s plants. But it can also look overtly political.

In Minneapolis, community responses to ICE activity blurred the line between everyday care and organized resistance. As federal immigration enforcement ramped up this winter, residents organized patrols, filmed arrests, shared alerts, and trained one another to document potential abuses. What emerged was something bigger than “borrow a cup of sugar” friendliness. It was infrastructure: informal, fast-moving, and built on trust. And what happened there isn’t an outlier; it’s a large-scale example of a broader shift already underway.

Getting to know your neighbors isn’t new, but its visibility is. After decades of isolation and a slow drift toward digital, long-distance connection, people are embracing an old-fashioned idea: Communities function best when people feel responsible for one another.

From digital connection to local reconnection

According to Eric Klinenberg, a professor of sociology at New York University and author of Palaces for the People: How Social Infrastructure Can Help Fight Inequality, Polarization, and the Decline of Civic Life, Americans were more likely to socialize with neighbors 60 years ago than they are today. Some of this was due to the fact that it was far more difficult to keep in touch with people who lived in other areas. “Long distance phone calls were expensive! Email did not exist,” Klinenberg tells Vox by email. Most people’s lives revolved around their home base. And at the time, “women were less likely to be in the paid labor force, which meant they spent more time in and around the neighborhood, where they anchored the family’s social life,” he added.

It shouldn’t be so hard to live near your friends

“Today, Americans work longer hours than they did sixty years ago, and often in more than one job. Temp work, gig work, and full time jobs all demand a lot,” Klinenberg writes — as do the familial demands facing the “sandwich generation.” “One consequence is that Americans socialize at work more than they used to; another is that they have less energy to socialize when they get back home,” he continues. “Finally, of course, there is the extraordinary rise of the internet, social media, dating........

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