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The Viral ‘October Theory’ Might Be the Reset You Need Before 2027

Therapists explain why October can feel like a second New Year and how to use the final months of 2026 to reset your habits and goals.

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I don’t know about you, but fall has always felt more like a fresh start and new chapter than January 1st ever has. In fact, this experience mirrors the viral social media concept called the October Theory, which positions October as a “second new year.”

Here’s everything you should know about the October Theory—and how to work with the autumnal month’s inspiring energy.

What Is October Theory?

According to Bisi Gbadamosi, LMHC, a licensed therapist and the founder of Mindful Blooms Counseling, “October Theory is the idea that October can be a great time to increase motivation towards goals without the pressure of January 1st.”

Many people view October as the ideal time to get your sh** together, seeing as there are only three months left in the........

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