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Introducing ‘Bloomscrolling,’ the Social Media Trend That Could Improve Your Mental Health

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17.09.2026

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Introducing ‘Bloomscrolling,’ the Social Media Trend That Could Improve Your Mental Health

Therapists explain how intentionally seeking uplifting, inspiring content can make social media feel less draining and more rewarding.

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When you think about aimlessly scrolling on social media, you likely immediately consider the risks and downsides of this time-consuming habit. However, there’s a massive difference between consuming negative, brain-rotting content and consuming positive, engaging content.

The former is considered doomscrolling, while the latter is called bloomscrolling—which can actually be a positive habit.

What Is Bloomscrolling?

According to Ciara Bogdanovic, Psychotherapist, Licensed Marriage and Family Therapist, and owner and founder of Sagebrush Psychotherapy, “Bloomscrolling is [the] intentional use of social media where you seek out uplifting and meaningful content.”

“This directly contrasts with doomscrolling, which is getting stuck in consuming distressing content because of the attention-grabbing nature of this negative........

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