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VMAs Ratings Soar 51%, but Producer Says the Show’s Future Is Uncertain: ‘Hell If I Know’

The 2026 MTV VMAs saw the highest viewership since 2015, but the award show’s producer said the future is uncertain.

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This year’s MTV VMAs wowed viewers for the first time in more than a decade, but the show’s producer isn’t sure about its future. The September 27, 2026 broadcast saw the highest viewership since 2015, with 8.43 million viewers tuning in on CBS and MTV. But producer Van Toffler, who put on the 2025 show as well, told Rolling Stone that future VMAs are up in the air.

When asked whether there would be other VMAs, Toffler replied point-blank, “Hell if I know.” He added, “There was a time when I could have told you there’d be a thousand of them, but I don’t really have any control.”

Despite being the producer of the MTV VMAs, it seems that even Van Toffler is beholden to the powers that........

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