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3 Y2K Pop Stars Who May Find Second Life With Gen Alpha

Millennial parents who grew up on Y2K pop are bringing their Gen Alpha kids to concerts, offering a second life for these pop stars.

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In recent years, artists from the 2000s have found a second life with Gen Alpha. Born between 2010 and 2024, this generation is starting to come into its own. This new generation doesn’t care much about how dated songs are; they care more about accessibility, like using songs for TikTok. Given their open-minded taste, they have grown to absorb their parents’ music from the 2000s. Gen Z and Gen Alpha favor modern K-Pop, and it’s only a matter of time before they revive Y2K. When that time comes, these three Y2K artists may find a second life with Gen Alpha.

Ask any millennial, and they’ll tell you how big of a star Hilary Duff was in the early 2000s. Lizzie McGuire was one of television’s........

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