Nostalgia for the 1990s is at an all-time high. The decade was an analog era that raised Millennials and they—specifically Millennial moms—want it back.

Moms in the ’90s seemed to have it figured out. From their clothes to how they parented, Millennial moms are looking back to ’90s moms for inspiration on how to raise their kids (and dress) in 2026.

Similar to the “’90s summer” trend that’s taken over social media, this trend is known as the ’90s “Butter Mom.” From tech-free time to ’90s fashion, this is what the ’90s “Butter Mom” entails.

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What is a ’90s “Butter Mom”?

Taylor Elsasser, a Millennial mom documenting motherhood and parenting online, has shared extensively on the ’90s “Butter Mom” trend and explains why it resonates with Millennial moms.

“It’s not really about the ’90s; it’s about an underlying tone of craving presence,” Elsasser tells Upworthy. “In this high-tech, chaotic world where we are constantly connected to everyone else’s lives, so many of us want the ability to slow down, enjoy the ordinary moments and feel rooted in our own homes and families again.”

She adds that it’s less about “going........

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