Meet Joe. He’s an unpretentious guy who lives in Georgia and happens to love fast food, but not in an ironic “aren’t I so cool” kind of way. He genuinely appreciates different flavors and brands. But instead of merely digging it, he makes video “reviews” with such attention to detail one might think he was a professional filmmaker.

Recently, an X account by the name of Skelton Discount (@bigspooktime) posted a shortened version of one of Joe’s YouTube videos, where he appeared discussing his views on KFC‘s popcorn chicken. This post alone is approaching nine million views, with thousands of likes and hundreds of commenters who truly love what Joe has to offer. It’s also helping to elevate Joe’s YouTube account into an even bigger phenomenon.

A cinematic experience

In this KFC review video posted on YouTube, the calories and price of the dish are listed at the bottom so no one has to dig for the information. Right away, the viewer is treated to an opening theme song where we’re introduced to a cast of characters including “Purrcy” the cat, who is yawning on a porch.

We then see an animated cat and a “space man” who pops out of a movie popcorn bag. They have a brief but interesting conversation about spiders and the like and then scurry off with some other animated brightly-colored spider plush toys.

Never mind that. Our hero Joe pops into frame to welcome his audience. “Well hello, hungry people,” he begins. “It’s always good to see your smiling faces.” He then reveals this is actually his........

© Upworthy