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Opinion National Interest PoV 50-Word Edit

ThePrint On Camera Videos In Pictures

Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

More Judiciary Education YourTurn Work With Us Campus Voice

Heartbreak did what marketing couldn’t for MTV Splitsvilla—more viewers

A love triangle, a heartbreak, and some jaw-dropping drama have brought the show straight into social media chatter, memes, and even X’s trending list.

Drama has always been the heartbeat of MTV’s Splitsvilla, which is now in its 16th season. This particular reality show was always avoided and not on the bucket list. Who really cares about people falling in love, engaging in catfights, flexing masculinity, and then somehow winning a reality show as a couple? Not to forget that most of them part ways weeks after the show ends. 

Splitsvilla was a quintessential millennial obsession, and as a Gen-Z, I always found it unnecessary. But this year? Everything changed. 

A love triangle, a heartbreak, and some jaw-dropping drama have brought the show straight into social media chatter, memes, and even X’s trending list. And, finally, it has got Gen Z hooked. Looks like the........

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