It seems every conversation about activism defaults to reaching “the youth,” while nobody focuses on the older demographic. That needs to change. As president of IMPACT, a grassroots movement organizing the broader community to combat Jew-hatred online and on the streets, I have a bird’s-eye view of what’s happening on the ground. Not what people assume is happening, but what the numbers and the faces at events tell us.

It would seem wise to engage with the people who are in the fight. We can spend our energy theorizing about why younger Jews and allies aren’t showing up or we can recognize reality and build our strategy around the community that has actually shown up: the 55-and-up cohort who have proven,........

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