Every successful political party eventually confronts the challenge of a changing electorate. For the BJP, that challenge comes from Generation X — a demographic shaped by economic reforms, political upheavals and decades of institutional change

The political scene in India is changing quickly, and the Bharatiya Janata Party (BJP) is facing a key moment in its history. It needs to think about how to engage Generation X. The ruling Modi government struggled with Generation X, which launched an unexpected agitation that took the government by surprise. This group has evolved through economic and political events. The new Anti-Leak Bill aims to improve transparency in government dealings.

Generation X is described as the “forgotten generation” or the “middle child” between the larger Baby Boomer and Millennial cohorts. A distinct sense of independence, pragmatism and scepticism towards established institutions characterises this demographic. Generation X has experienced significant national and global events, including economic recessions, the emergence of the internet and critical political transformations. Many individuals within this cohort encountered challenges in the job market during the 1990s and were affected by the implications of liberalisation policies, which presented both opportunities and uncertainties.

This generation values authenticity and practicality, focusing on real benefits rather than empty promises. For Generation X, this means they will carefully examine how the Anti-Leak Bill affects........

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