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BPOs used accent translators to cut costs. Its agents are paying the price

20 0
14.07.2026

Crashing your car is bad enough. Even more so when it happens to a somewhat-superstitious American on 13 March, a Friday. 

So when a call-centre representative at IT-services company Wipro, who was processing this customer’s insurance claim, inquired about the date of the accident, it was only natural for the American to joke, “Such Friday the 13th energy, am I right?”

Five seconds go by. There’s silence on the other end. 

“Yes I am here,” replied the representative. 

Embarrassed by the bad........

© The Ken