Over the last few days, while taking a somewhat unreliable bus service into Belfast city centre, we have stopped at a set of traffic lights beside a Department for Infrastructure billboard.

“Take the Bus, Rail or Glider… Little changes, big difference.”

It is a persuasive slogan but it is also deeply at odds with the lived experience of moving around this city.

The problem in Belfast is not a lack of messaging, it is a lack of coherence.

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This week, the PSNI warned that 17 people have already lost their lives on our roads in 2026. Underneath the headline, the public response was immediate and angry.

Many pointed out that young drivers rely on cars because there is no affordable, reliable public transport alternative. Others questioned how we can talk about sustainability and safety while offering........

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