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SF fast-casual trendsetter calls it quits after 15 years

25 0
21.04.2026

Sumo crunch at Sushirrito

Rest in peace, Sushirrito. The trendsetting San Francisco sushi burrito brand is shutting down, Sushirrito co-founder Peter Yen announced in a LinkedIn post.

“After an incredible journey building and scaling Sushirrito over the last 15 years (and through COVID in the SF Bay Area, of all places), we’ve made the difficult decision to wind down operations,” Yen wrote in his post. “Building this brand has been one of the most demanding, all-consuming, and rewarding experiences of my life.”

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SFGATE reached out to Sushirrito for comment but did not hear back in time for publication.

Yen first trademarked the Sushirrito name in 2008, and claims to be the inventor of the sushi burrito: a fusion dish of burrito-sized sushi with Japanese and Latin flavors, like the “Sumo Crunch” with imitation crab, shaved cabbage, cucumber, avocado, red tempura flakes........

© SFGate