Reviews Lifestyle The New Sober Boom Getting Hooked on Quitting Education Liberal Arts Cuts Are Dangerous Is College Necessary? Finance Dying Parents Costing Millennials Dear Gen Z Investing In Le Creuset Crypto Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

Lifestyle The New Sober Boom Getting Hooked on Quitting

Getting Hooked on Quitting

Education Liberal Arts Cuts Are Dangerous Is College Necessary?

Liberal Arts Cuts Are Dangerous

Is College Necessary?

Finance Dying Parents Costing Millennials Dear Gen Z Investing In Le Creuset

Dying Parents Costing Millennials Dear

Gen Z Investing In Le Creuset

Crypto Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

SEC vs Celebrity Crypto Promoters

‘Dark’ Personalities Drawn to BTC

Reviews Lifestyle The New Sober Boom Getting Hooked on Quitting Education Liberal Arts Cuts Are Dangerous Is College Necessary? Finance Dying Parents Costing Millennials Dear Gen Z Investing In Le Creuset Crypto Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

Lifestyle The New Sober Boom Getting Hooked on Quitting

Getting Hooked on Quitting

Education Liberal Arts Cuts Are Dangerous Is College Necessary?

Liberal Arts Cuts Are Dangerous

Is College Necessary?

Finance Dying Parents Costing Millennials Dear Gen Z Investing In Le Creuset

Dying Parents Costing Millennials Dear

Gen Z Investing In Le Creuset

Crypto Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

SEC vs Celebrity Crypto Promoters

‘Dark’ Personalities Drawn to BTC

“The Devil Wears Prada 2” feels more like a product than a movie

The massive marketing campaign for "The Devil Wears Prada 2" is degrading the film's earnest, chic legacy

Published April 20, 2026 1:30PM (EDT)

While forging a routine path through JFK airport earlier this month, my partner spotted a few not-so-routine sights. No, it wasn’t just the unusually long lines at TSA, courtesy of the government’s reluctance to fund what has become an essential service. And there was certainly nothing abnormal about the airport being crowded with throngs of people still in their pajamas ahead of a 7 a.m. flight. What struck him as strange — and flabbergasted me, the moment my groggy eyes snapped open to the photos he sent me — was the parade of multimedia signage around the terminal advertising a small indie film you’ve probably never heard of, “The Devil Wears Prada 2.”

Just kidding. Obviously, you’ve heard of “The Devil Wears Prada 2.” There are few people in the world who haven’t, if the extent of the film’s advertising is to be believed. Even if you’d somehow spent the last 20 years completely oblivious, avoiding anything related to “The Devil Wears Prada,” it’s likely that you’ve been thrust into this world of high fashion and huge egos by the massive marketing push for the film’s sequel. Practically everywhere you look, there’s Meryl Streep’s fictional editrix-in-chief, Miranda Priestly, and Anne Hathaway’s plucky assistant-turned-editor, Andy Sachs, ready for their second big-screen outing few were asking for but everyone will watch.

(Stefania D'Alessandro/Getty Images) Marketing for “The Devil Wears Prada 2” in Italy

Gone is the film that stood out from a crowd of summer blockbusters with its smart script and chic sensibilities. In its place is the “Devil Wears Prada” Happy Meal experience, designed to market the sequel by reducing the film to its most memorable moments and divorcing it from all of the qualities that allowed the original movie to stand the test of time.

Over at JFK, the ads stand tall and wide, sprawling through just about every corner of Terminal 8. The........

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