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Starbucks Korea is closing all its stores early for mandatory history training after a marketing scandal

5 0
15.06.2026

Starbucks Korea is closing all its stores early for mandatory history training after a marketing scandal

Parent company Shinsegae Group fired the Starbucks Korea CEO and issued a televised apology after a tumbler promotion was seen as mocking victims of a 1980 military crackdown

Pedro Pardo / Getty Images

Starbucks $SBUX Korea will close all of its stores nationwide at 3 p.m. on June 22 so employees can receive mandatory history and social sensitivity training following a marketing campaign widely seen as mocking victims of a 1980 military crackdown on pro-democracy protesters.

According to a company statement, training led by history and sociology professors on Wednesday will bring together group executives and Starbucks Korea headquarters staff — part of a remedial program organized........

© Quartz