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The best toilet paper brands, as tested and ranked by Consumer Reports

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26.06.2026

The best toilet paper brands, as tested and ranked by Consumer Reports

Picking toilet paper sounds simple until you face a wall of options. Consumer Reports tested 15 brands to find the top picks

Claire Mueller / Unsplash

Most people grab whatever toilet paper is on sale, but the wrong roll can clog old plumbing, irritate sensitive skin, or shed lint across the bathroom floor. The differences between brands run deeper than ply count. Softness, tensile strength, lintiness, and how quickly a roll disintegrates in water all affect how a product performs and whether it's safe for your pipes.

Consumer Reports put 15 brands through a battery of home and lab tests, measuring abrasion resistance, ease of tearing, disintegration speed, and lint production to identify the ones that meet the most needs.

Who Gives A Crap 100% Bamboo Toilet Paper

Credit: Amazon $AMZN -3.10%

At $25 for a 12-pack, Who Gives A Crap is one of the pricier rolls Consumer Reports tested, and it finished first across all 15 products. The three-ply bamboo roll starts easily with no tearing, and lint output was nearly zero, a standout result that bamboo brands often claim but rarely deliver. Softness is not a strength here, so people with sensitive skin may want a different pick. Each roll ships individually wrapped in colorful printed paper, making it a natural display choice for a guest bathroom, and the brand........

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