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The Most Creative Thing You Can Do Is Look Again

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23.09.2026

True creativity comes not from chasing novelty, but from applying fresh curiosity to everyday routines.

Creative insights occur when shifting from automatic System 1 filtering to deliberate System 2 questioning.

Taking a second look reframed cheap plastic keepsakes into artifacts of human desire, identity, and memory.

I traveled to Venice hoping for fresh inspiration. When I returned, I realised I didn’t need to find something new. I just needed to view familiar things in a new way.

I visit Venice often. This summer, on my first day, I hurried past the tourists and rows of gaudy souvenir stalls stuffed with plastic trash. I was going to authentic Venice, the Ca’ Pesaro, International Gallery of Modern Art, to see the Hernan Bas exhibition.

I used to think portraiture was an old genre with nothing new to offer. Bas changed my mind. His paintings show tourists in front of the same cheap souvenirs I had just ignored. For Bas, plastic gondolas and flashy........

© Psychology Today