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COMMENTARY: NHL deal brought people to P.E.I.

Prince Edward Island has a successful history of welcoming tourists, capturing their hearts, and welcoming them back again — usually with their friends and family in tow. When we entered into the NHL partnership, it aligned well with what was then new five-year tourism strategy. This strategy, developed and implemented with industry partners, seeks to support the tourism sector as we welcome not just tourists but also sport, event, meeting and convention attendees year-round.

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Proof of the strategy’s success can be seen and felt around the Island.

It is October 2026, well into shoulder season, and tourism is still going strong. Results to date have been outstanding. Up to the end of August, we have seen an increase in bridge traffic ( 6 per cent), air traffic ( 9 per cent), and ferry traffic ( 15 per cent). This growth has supported industry operators across our Island, with many regions experiencing growth in room-nights sold and more visitors visiting our province in the fall, winter and spring than ever before. I’m confident that we’ll break the previous records of 1.87 million visitors in 2025, and........

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