Peterborough Humane Society wins award for record-breaking 50/50 campaign
The Peterborough Humane Society (PHS) has been recognized with the Marketing and Promotion Award from the Peterborough and the Kawarthas Chamber of Commerce for its Spring 2026 PHS 50/50 Lottery campaign.
“The award recognizes the creativity and promotional reach of the campaign, which achieved record-breaking results with a jackpot of $137,510,” said Si Grobler, manager of Donor Experience & Communications with the PHS. “Through a co-ordinated marketing approach that included social media, radio, digital outdoor advertising, email, and support from more than 150 local businesses, the campaign reached hundreds of thousands of people across the region. The recognition highlights how PHS brings together its community and local business partners to raise critical funds for animals in need.”
The current PHS 50/50 Lottery is presently underway with ticket sales closing Nov. 6 at 1 p.m. The final draw will be made at 1:30 p.m. that day. At this column’s deadline the jackpot sat at over $68,000. The lucky winner will walk away with half of that. You can also........
