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Craig Tiley Takes Over the USTA With Bigger Plans for the U.S. Open

The former Tennis Australia chief arrives in New York with a proven festival-style tournament model and a goal of reaching 35 million U.S. players by 2035.

As the U.S. Open main draw gets underway at the Billie Jean King National Tennis Center following a bustling “Fan Week” of qualifiers, exhibition matches and family entertainment. A central figure of this year’s tournament is Craig Tiley, who arrived in New York last month as the new CEO of the United States Tennis Association (USTA), the nonprofit governing body behind American tennis and its crown-jewel Grand Slam.

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Tiley arrives after 21 years at Tennis Australia, where he transformed the Australian Open into a commercial power and fan powerhouse. His cross-continental leap marks one of the most high-profile leadership shifts in modern........

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