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How the Olsen Sisters Turned The Row Into a Quiet Luxury Powerhouse

The Row’s admission to the FHCM marks a new milestone for Ashley and Mary-Kate Olsen’s discreet, meticulously crafted luxury brand.

As this year’s fashion week season kicks off globally, Ashley and Mary-Kate Olsen are preparing their luxury fashion brand The Row for Paris Fashion Week later this month, for the first time as a member of the Fédération de la Haute Couture et de la Mode (FHCM). The organization behind Paris Fashion Week accepted the 20-year-old brand in July alongside Alaïa, Tom Ford and Zimmermann. 

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The Row joins heritage pillars like Schiaparelli, late-century maisons like Jean Paul Gaultier and modern pioneers such as Off-White in the FHCM. While The Row hasn’t participated in New York Fashion Week since 2019, the Olsens’ relatively young, American-born brand makes its mark with a distinctly minimalist expression and urban functionalism reflective of its New York roots.

Named after London’s tailoring hub, Savile Row, The Row eschews the visible logos and loud advertising often associated with luxury. Even its largely logo-less apparel and accessories remain........

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