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For John Ternus, Apple’s Next “A.I. Breakthrough” Should Be the Company Itself

As Ternus takes over Apple, the company’s biggest AI challenge may be organizational: making its enormous resources easier to mobilize at the speed of A.I.

John Ternus inherits Apple at an unusual moment. The company remains one of the most valuable organizations in the world, but it is entering an A.I. race from a position that is less comfortable than its dominance in hardware and consumer software would suggest. Siri has yet to establish itself as a leading A.I. assistant, and Apple is still figuring out how its models, products and broader A.I. strategy should fit together.

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Much of the conversation about Apple and A.I. has understandably focused on those products: whether Siri can catch up, how Apple will build its models and how........

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