The Danish toy giant will open its first Norwich store in the former Escape Hunt unit at the entrance to Chantry Place on Thursday, October 29.

The shopping centre had previously remained tight-lipped about the launch, only confirming that it would open to customers over the October half-term.

The shop will boast a Pick-a-Brick Wall and a Build-a-Minifigure Tower (Image: The LEGO Group)

Now a competition has been launched........

© Norwich Evening News