New Delhi: The Indian Media and Entertainment (M&E) sector has achieved a historic milestone, crossing Rs 2.5 trillion in 2024, as per the latest FICCI-EY report titled ‘hape the Future: Indian Media and Entertainment is Scripting a New Story’. The industry has achieved a 3.3 per cent growth from the previous year, despite decline in subscription revenues and global downturn in Animation and VFX outsourcing.

The report reveals that India’s digital media grew by 17 per cent while India’s advertising revenues grew 8.1 per cent in 2024. Out-of-home (OOH) also witnessed a 10 per cent increase. Let’s delve into further details!

In a defining shift, digital media has officially taken over television for the first time in 20 years to become........

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