OpenAI’s ChatGPT just got a whole lot smarter, and shopping online might never feel the same again. OpenAI has announced a major April update that adds new shopping features, a WhatsApp search option, better trending suggestions, and improved autocomplete.

The company said these changes are already rolling out to users on Plus and Pro plans, including those on the free plan. OpenAI said that in just one week, ChatGPT handled over 1 billion web searches, a clear sign that more people are using AI like a search engine.

OpenAI is now testing a simpler and faster way for users to find, compare, and buy products directly within ChatGPT. The chatbot will offer product suggestions complete with images, prices, and customer reviews. You can also find direct links to websites where you can complete your purchase.

The company stressed that these product results are “chosen independently and are not ads,” clearly trying to set itself apart from traditional ad-driven search platforms like Google. OpenAI said users........

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