Uttarakhand’s House of Himalayas sales cross ₹6 crore, 5,500 rural women linked to brand

House of Himalayas, Uttarakhand’s umbrella brand for locally produced goods, has crossed around ₹6 crore in sales. The initiative connects nearly 5,500 rural women and now sells products through major e-commerce, quick-commerce and international platforms.

The initiative to take locally produced goods from Uttarakhand’s rural areas to markets across India and the world is now evolving into a strong business model. The umbrella brand ‘House of Himalayas’, featuring products prepared through the hard work of rural women of Uttarakhand, has recorded business worth around ₹6 crore since its launch.

House of Himalayas gained national recognition when Prime Minister Narendra Modi himself unveiled the brand during the Uttarakhand Global Investors........

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