Patanjali Dant Kanti, the toothpaste from Patanjali Ayurveda started by Baba Ramdev and Acharya Balkrishna, is a household name today. Its brand value has reached several crores. But the story of the origin of this toothpaste is quite interesting. The story of it becoming a brand worth crores today begins with its free distribution on the banks of the Ganga in Haridwar.

Before ‘Patanjali Dant Kanti’ became a toothpaste, it used to be an Ayurvedic tooth powder. It was a formula based on the same Ayurveda and traditional knowledge of India, which was used in common households for thousands of years before toothpaste came to India.

This........

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