Patanjali Dant Kanti, the toothpaste from Patanjali Ayurveda started by Baba Ramdev and Acharya Balkrishna, is a household name today. Its brand value has reached several crores. But the story of the origin of this toothpaste is quite interesting. The story of it becoming a brand worth crores today begins with its free distribution on the banks of the Ganga in Haridwar.

Before ‘Patanjali Dant Kanti’ became a toothpaste, it used to be an Ayurvedic tooth powder. It was a formula based on the same Ayurveda and traditional knowledge of India, which was used in common households for thousands of years before toothpaste came to India.

This toothpaste was distributed for free........

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