Who knew such a simple concept could help sell homes?
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Who knew such a simple concept could help sell homes?
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Boxes to check when home-buying: safe streets, good floor plan, strong school district and … a promise to be nice?
At Silverwood, a new large-scale development in the High Desert city of Hesperia, California, buyers must sign a kindness pledge to their neighbors-to-be.
The 9,000-acre project –– where starter homes can go for just north of $400,000 –– has sold 225 units to date, with some 15,000 more in the offing long term.
The big draw? The price, of course, and the recreation of nearby mountains, but also the culture of warmth (and we don’t mean the desert heat).
The kindness pledge, which buyers sign at the close of escrow, recommends listening, avoiding divisive words or actions, treating others with empathy and respect, and........
