What does it take for social media managers to actually manage the community of an account – and where is the line between freedom of speech, social media engagement and a failure to create a safe online community?

I have been pondering this question over and over since a Welcome to Country was booed in the middle of an ANZAC Day ceremony on Friday. There was an onslaught of media commentary exploring and unpicking the rationales of neo-Nazis, which were then validated by an onslaught of everyday Australians on the social media posts of even the most left-leaning media outlets.

Excruciating, deplorable language, archaic racist attacks and a fundamental misunderstanding of what a Welcome to Country is all about.

This was a copy-paste experience of social media engagement surrounding 26 January and the Voice to Parliament, and arguably any content relating to Indigenous peoples, history, news or events. And, much like these occasions, comments were left unmonitored – they were left unremoved,........

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