If you ever wondered why Sir Ed Davey used to have a propensity for donning a wetsuit and engaging in physical 'stunts' to attract media attention, here's your answer.

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Analysis by political expert group Cast from Clay analysed 1.5 million mentions of political parties across broadcast media channels between 1st January and 3 September 2025. They found a stark disparity, with Reform UK emerging as the most talked-about party with 924,693 mentions and the Liberal Democrats (described as ‘under represented’) at the other end of the scale with only 46,446. This means that the Lib Dems are discussed one-twentieth as much as Reform, despite being the third-most-represented party in parliament with 77 MPs (compared to Reform’s 4).

It’s a shame, too, because the Lib Dems seem to be the only party at the moment who are as concerned as we all should be about the malign influence of Trumpian politics on the UK. Despite various US commentators writing open letters to the British population warning of the consequences of........

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