Cider is one of Britain's proudest and most historic industries.

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No nation on earth has the history, scale and skill that we possess in the orchard and cider house. We Brits make and drink 40 per cent of all the cider in the world, with only one per cent of the population.

But this isle of Avalon is being sidelined by both national and international forces. Mighty in age and provenance, but sadly neglected because of a growing globalised international drinks market. Some global players have a handle on cider - but most are utterly bemused by the range, the depth and the complexity of our truly national drink.

UK cider is the Scrappy-Doo of world drinks.........

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